What you will learn in this workshop:
* Create Search Engine Friendly Pages (basic and easy to do)
* Learn what Google crawlers see in your site (Google Webmaster Tools)
* Why build links to your website & how to build links the right way - the do's and don'ts
* Learn what your customers and prospects are searching for (Using FREE Keyword discovery tool)
* Get Google's feedback about your site (on duplicate content, title tags etc.)
* Canonical version & Search Engine Friendly page redirects (301 - Permanent)
* Why have Web Analytics and how to install FREE Google Analytics (you need to have access to your web server and be able to edit pages)
* Start using Google Analytics data (I'll share a real website data)
* Pros/Cons of Pay-per-click ads
* Q & A
All the above will be approached from an Entrepreneur's view, and will focus on maximizing the ROI on the marketing investment.
About Pugal Natesan
Pugal Natesan (CARYSEO) has over 15 years experience in the IT industry.
Pugal Natesan is a WSI Franchisee, an internet marketing company that specializes in helping small businesses grow their online traffic and converting their website visitors to customers, to be successful in the ever changing internet landscape.
As a small business owner, Pugal Natesan understands the risks and rewards of being a small business owner, and focuses the most on increasing the ROI for your marketing dollars.
Pugal has a Master's Degree in Applied Information Technology from Bellarmine University, Louisville, KY and is a Search Engine Academy Certified Advanced SEO Professional.